And by “we”, I’m referring to AOL, which owns TechCrunch. comScore is releasing its Video Metrix report for September, and while AOL only ranked third among video content properties in the US (behind Google and Facebook), it took the top spot for (the first time) in number of video ads viewed. comScore reports that AOL saw 3.7 billion video ad impressions in September, compared to 3.2 billion for Google (a number that includes YouTube) and 2.8 billion for the BrightRoll platform. AOL also saw the highest duration of ads viewed, at 1.7 billion minutes, and it reached 49.6 percent of the total US population. In a blog post that was provided to TechCrunch ahead of the report’s publication, AOL’s Ran Harnevo and Adap.tv’s Amir Ashkenazi (pictured above with AOL CEO Tim Armstrong) note that this is the first public data on the combined companies since AOL completed its acquisition of video ad company Adap.tv a month ago.
- AOL’s Adap.tv Acquisition Is Now Complete (webpronews.com)
- Huffington took home $21 million in AOL deal (bizjournals.com)
- AOL completes acquisition of video advertiser Adap.tv (zdnet.com)