When it launched its ad exchange, FBX, last summer, Facebook welcomed a crowd of ad-tech companies to its real-time bidding party. But Google — the largest ad-tech player of them all — didn’t get an invite. That snub has been a boon for many so-called demand-side platforms like Turn , MediaMath , AdRoll , Dataxu and others that have picked up the business.
- Google’s Lack Of Access To FBX Is A Huge Opportunity For Smaller DSPs (businessinsider.com)
- The Native Ad Rush Is On: Here’s Why Social Media Budgets Are Pouring Into In-Stream Ads (embargozone.com)
- How Big Data and Real-Time Bidding Have Fundamentally Changed Display Advertising (business2community.com)