DSPs Reap Rewards As Google and Facebook Brawl Over FBX

When it launched its ad exchange, FBX, last summer, Facebook welcomed a crowd of ad-tech companies to its real-time bidding party. But Google — the largest ad-tech player of them all — didn’t get an invite. That snub has been a boon for many so-called demand-side platforms like Turn , MediaMath , AdRoll , Dataxu and others that have picked up the business.

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