Google Doesn’t Consider Geolocation Techniques Spam

One of the cardinal rules of SEO is to make sure you serve the same content to Googlebot that you serve to end users. Many years ago this used to be a spam technique where it would show Googlebot one version of a webpage, while sending the users to completely different version, often that had nothing to do with what Googlebot thought it did. So if you’re using geo-targeting in order to serve country-specific content to the end-user, how should you handle this?

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