As Google Eyes ‘Android’ Branding For Smart TV, The Question Is Where Android Won’t Be

Google is reportedly in the process of rebranding its Google TV efforts as “Android TV,” according to a new report from GigaOM‘s Janko Roettgers. The switch reflects the fact that Google TV is already an Android-based product, and the new name is apparently in use with developer and OEM partners already, pending a formal switch from the old to the new branding. The use of Android TV is more than just a surface change; GigaOM says that Google will begin using much more recent versions of Android in its TV products, giving manufacturers the chance to upgrade to 4.2 in an effort to make it easier for developers to target smartphone, tablet and television end points for their software and apps.

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